Prerequisites: research, design and validation.
Macmillan New Ventures (MNV) identified a shift in the competitive landscape of classroom polling tools, where their i>clicker polling response system has set the standard for the last decade. i>clicker had to evolve in order to retain the market leadership it had earned. The proven and effective i>clicker classroom tool would become the robust REEF Education app for Android, iOS, Windows, Mac OS and Linux.
Expanding an established and successful product ecosystem into the newly competitive EdTech market led MNV to choose Openfield as their user experience and design partner.
REEF Education's users include university instructors, students and administrators. We went directly to the source and interviewed real users to understand their expectations and needs. Armed with use cases and measurable data, we went to work with MNV to structure guiding principles around their audiences' core needs.